Greg “Fish” Fischbein - Marketing Leader

Greg is an award-winning senior marketing executive with recognized ability to unite brand-to-message-to-marketplace while driving measurable business and creating a positive corporate culture. The former President of the U.S.-branch of international youth travel company, Contiki, “Fish” performed a complete business realignment from declining trade model to direct consumer mode, effectively shifting business from 65% trade-based to 65% direct consumer while maintaining fiscal integrity and generating profit five years running. At Contiki, he also restructured teams, set culture, created a roadmap to drive new brand positioning, reintroduced company to market through analytics, targeted messaging, CRM, leveraged partnerships, and orchestrated social/digital media strategies. He set direction for integrated media, developed new business, was instrumental in client relationship management, tactical planning, media channel development, grassroots marketing and multi-platform campaigns.

A graduate of UCLA, Greg was an early and enthusiastic adopter of database analytics, modeling, CRM, and mobile technology. He utilizes decision science to augment creative direction and business realities. His progressive experience and success in start-ups, turnarounds and realignments are testament to his skills in brand-building strategy and corporate development. In addition to his work with Vintage Marketing, Greg has worked most notably with American Honda, Bigwords.com, and Vans Shoes.