Dan Otto - Chief Technology Officer (CTO)Dan is an authority on econometrics, decision science, operations research,financial modeling, predictive analytics and optimization. He specializes in media mix attribution and marketing budget constrained optimization. From such diverse industries as aerospace to entertainment to consumer products, Dan’s models have helped in making more informed management decisions in strategy, planning, operations, marketing and financial risk.
Prior to his association with Vintage Marketing, Dan was cofounder of consulting firms dealing with market research, planning, predictive customer behavior and media mix optimizations involving customer lifetime value. His operations research and management experience began with his career launching Space Shuttles and then moved to design and engineering management for the B2 bomber.
Dan’s models include new product design and market entry, merger valuation and value chain contribution, lifetime value and optimization, pay-for-performance reviews, mining risk analysis, expert witness for market share erosion, financial risk, predictive purchase behavior in the mobile market, new customer, retained customer and NPV drivers and inventory management. Dan received an MBA from UCLA Anderson School of Management and holds two BS degrees in chemical engineering and biochemistry from North Carolina State University.